Is UK’s NHS offering a “new model” for pharmaceutical pricing?

A report from London in today’s Daily Telegraph suggests that:
The Government is urging pharmaceutical companies to lower their initial prices for new drugs, with the promise that the [National Health Service] will pay more for them if evidence proves greater effectiveness.

I’d have more to say but I can’t stop laughing

So you’ll be glad to know it’s not just the health care and the pharmaceutical industries that have some fundamental problems with their communication issues and how these lead to a lousy public image ….